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April 2, 2015

HARLEY-DAVIDSON® LAUNCHES THE STREET™ 750 IN BAHRAIN TO INSPIRE THE NEXT GENERATION OF GLOBAL RIDERS

Harley-Davidson® is continuing its monumental ride, which began with the introduction of Project RUSHMORE, by launching a new Dark Custom™ motorcycle designed for young urban riders around the world.

The new motorcycle was launched for a special Media viewing on March 26th by the Harley-Davidson® Bahrain dealership at the Al-Areen Wildlife Park with a grand unveiling ceremony that welcomed an passionate audience whereas the public reveal took place on March 28th at the Bahrain Dealership with an attendance of over 400 motorcycle connoisseurs enthusiastically waiting to see the new addition to the Dark Custom™ family. The public launch brought together Harley-Davidson® fans and their families for an evening including food & drinks, live music, Jumpstart™ Rider Experience, and a kid’s corner for the little ones.

The Harley-Davidson Street™ 750 motorcycle – the first all-new platform from Harley-Davidson in 14 years – is built for urban environments with all-new liquid-cooled Revolution X™ powertrain, nimble agility and the sound and look that lets everyone know it is a genuine Harley-Davidson.

The bike is aimed at attracting young Riders in Bahrain who are looking to enter the world of Harley-Davidson®. “We hope that this latest motorcycle to join our Dark Custom lineup would help make us the number-one selling brand to young adults for the coming years” said Najeeb Abdallah, Operations Manager, Harley-Davidson® Bahrain and KSA.

The new Street™ 750 was designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of this motorcycle. It is proof that being customer-led continues to be a core driver of the product development process.

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